![]() ![]() In creative work, the first priority should be focused on the story, then determining where the market is, and if it’s a project fit for the Chinese market only or if it can go global. This is not the order of how things should be done. In these past years, some people would say they know some people in the film industry in the US and have connections with Chinese film companies, they’d then gather these people together and start a project. In the panel I discussed about co-productions, I’ll share what I didn’t get into. Can you share in detail of what they are? In today’s panel you mentioned that when searching for a good partner, there are many standards. After Perfect World Pictures went public in 2014, it has been constantly implementing measures to become international. A significant portion of Perfect World’s income comes from overseas. Thus overall, the company is able to work cohesively with foreign counterparts. ![]() Even those who’ve stayed in China have work experience in multinational companies. Many of our executives have experience in working and living outside of China. Perfect World is an international company. In this past year, there have been many collaborative attempts between China and Hollywood, but the fact is there is a great cultural difference, and that affects the deal. This gives you a good advantage in cross-border deals. Can you tell us more about your work experience? What advantages has your overseas working experience brought you?Īfter living and working in the US, then coming back to China to live and work, I think you get a better understanding of the two countries’ cultures. At the recent Los Angeles Chinese Film Festival, CFI spoke with Rong Chen on entertainment industry trends, Perfect World Pictures’ content strategies, doing business with Hollywood, and more. Aside from Chinese-language films, Perfect World Pictures is also one of the most active marketers of foreign films in China, having brought films such as Ghost Rider 2, The Last Stand, Ender’s Game, Rush, and the Divergent franchise into the Chinese market. ![]() Perfect World Pictures is a leading entertainment company in China, engaging in the production, distribution, and marketing of high-quality film and television content, advertising and merchandising businesses, as well as talent management. Rong Chen is the Senior Vice President of the Perfect World Company and CEO of Perfect World Pictures (USA). This interview was conducted in Chinese by Vivian Ying and translated into English by Audrey Siegel. ![]()
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